Mother Art House - Brand Guidelines

Logo

The primary logo and its usage rules. Maintain clear space around the mark and never distort or recolour it outside the approved palette.

Mark

Acronym

Wordmarks & Lockups

Wordmark

Wordmark Stacked

Mark Lockup

Acronym Lockup

Type

Typography selections for headings, body copy, and UI elements. Consistent type usage reinforces brand recognition.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%&*()?.,:;

DM Sans Bold

Placeholder description for bold weight usage and application guidelines.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%&*()?.,:;

DM Sans Regular

Placeholder description for regular weight usage and application guidelines.

Colour

Black

#000000

White

#FFFFFF

Base Palette

A generous use of negative space plays a crucial role in making imagery the 'hero', framing artwork without competing with it or distracting from it.

Pink

#FDDDEC

Blue

#AEDDF9

Green

#CEFF9D

Yellow

#FFFC8A

Secondary Palette

Used these colours in place of art/photography wherever needed to provide pops of colour and visual interest.

Red

#FD532D

Brown

#49412A

Tertiary Palette

For strong pops of colour that contrast with the secondary palette, tertiary colours are reserved for contexts where no photography, imagery or illustration is present.

Illustrations

Illustration style, motifs, and guidelines for creating on-brand visual assets. Keep linework consistent and use approved colours only.

Application

The examples below demonstrate how the brand elements defined above combine to create a recognisable identity. A key characteristic is the playful interaction between illustrated figures, imagery, and typography. Equally central is the generous use of negative space — celebrating art by making it the hero, framing it without competing with it.

Business Card

Social Media

Packaging