Brand Guidelines

Logo

The primary logo and its usage rules. Maintain clear space around the mark and never distort or recolor it outside the approved palette.

Primary Logo

Logo Mark

Typography selections for headings, body copy, and UI elements. Consistent type usage reinforces brand recognition.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%&*()?.,:;

DM Sans Bold

Placeholder description for bold weight usage and application guidelines.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%&*()?.,:;

DM Sans Regular

Placeholder description for regular weight usage and application guidelines.

The core palette defines the visual tone of the brand. Use primary colors for key elements and secondary tones for supporting content.

Black

#111111

White

#FFFFFF

Primary Blue

#3B5BDB

Light Gray

#F1F3F5

Mid Gray

#868E96

Accent Red

#FA5252

Illustration style, motifs, and guidelines for creating on-brand visual assets. Keep linework consistent and use approved colors only.

Real-world usage examples showing how brand elements come together across print, digital, and environmental contexts.

Business Card

Social Media

Packaging